Marketing Campaign Management
MediaMind – Cross Channel Campaign Management, Ad Serving and Rich Media
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E-mail Campaign Software – Summitsoft Cor Summitsoft 8017165 E-mail campaign Don’t lose touch with your clients and customers. Send regular email campaigns to stay familiar and boost sales. Email Campaign provides powerful tools to manage your contact list; design simple or complex marketing messages; verify active and dead email addresses; adjust flexible send options according to what your service provider will allow; and handle bounc… |
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know $16.37 NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditure… |
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers $3.01 Seth Godin, one of the world’s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of “interruption advertising” in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want… |
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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change $13.97 Amazon Exclusive: Q&A with Authors Jennifer Aaker and Andy Smith What is the Dragonfly Effect? The Dragonfly Effect is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. We named it after the only insect that … |
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Microsoft Office Outlook 2007 with Business Contact Manager [Old Version] $69.99 Microsoft Office Outlook 2007 with Business Contact Manager integrates small business contact management with Outlook. Now you can easily manage contact and customer information and track sales and marketing activities in one place. The new information dashboard provides a snapshot of your sales pipeline so you can make decisions and stay focused on your priorities. … |
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Watson-Guptill This Business of Artist Management – 4th Edition Book $24.95 The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet’s integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition’s chapter on promotion, “Promoting the Product,” has been broken into several chapters to differentiate activities that come under this heading, including publicity, radio, video, and television promotion, sales promotion and miscellaneous activities, and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies, both standard and alternative, are presented to get artists’ music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.284 pagesSize: 6.38″ x 9.68″Editor: H. Lee HetheringtonISBN: 0823076881 |