Marketing Blunders
Famous Marketing Blunders
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Marketing Mistakes and Successes $3.42 We all can learn from past mistakes…It’s just more fun when they’re not your own.Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of today’s most notable marketing mistakes and successes. With the Tenth Edition of this fascinating casebook, you’ll learn how to make better decisions, implement strategies, navigate competitive un… |
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Blunders in International Business $20.00 This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Gr… |
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time $29.95 “This book is a lot of fun … Haig wants to educate as well as to entertain, and at this he succeeds. … Anyone with a professional interest or involvement in brand management should read this book.” — Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing… |
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Alfred Music for Little Mozarts Marketing Kit for Teachers Revised 2nd Ed. Standard $13.46 Alfred Music for Little Mozarts Marketing Kit for Teachers Revised 2nd Ed. Standard |
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A To Z Of Classical Music (Boo $6.99 Marketing Material:8550596 |