business marketing management b2b 9th edition

business marketing management b2b 9th edition


Business Marketing Management: B2B


Business Marketing Management: B2B


$54.89


Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department….

E-Commerce 2010 (6th Edition)


E-Commerce 2010 (6th Edition)


$12.36


This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce?technology change, business development, and social issues?to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; …

Marketing Management: Millennium Edition (10th Edition)


Marketing Management: Millennium Edition (10th Edition)


$5.50


For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creativ…

Watson-Guptill This Business of Artist Management - 4th Edition


Watson-Guptill This Business of Artist Management – 4th Edition


$24.95


Watson-Guptill This Business of Artist Management – 4th Edition

Watson-Guptill This Business Of Artist Management - 4Th Edition


Watson-Guptill This Business Of Artist Management – 4Th Edition


$24.95


Watson-Guptill This Business of Artist Management – 4th Edition

Watson-Guptill This Business of Artist Management - 4th Edition Book


Watson-Guptill This Business of Artist Management – 4th Edition Book


$24.95


The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet’s integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition’s chapter on promotion, “Promoting the Product,” has been broken into several chapters to differentiate activities that come under this heading, including publicity, radio, video, and television promotion, sales promotion and miscellaneous activities, and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies, both standard and alternative, are presented to get artists’ music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.284 pagesSize: 6.38″ x 9.68″Editor: H. Lee HetheringtonISBN: 0823076881

Watson-Guptill This Business Of Artist Management - 4Th Edition Book


Watson-Guptill This Business Of Artist Management – 4Th Edition Book


$24.95


The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet’s integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition’s chapter on promotion, “Promoting the Product,” has been broken into several chapters to differentiate activities that come under this heading, including publicity, radio, video, and television promotion, sales promotion and miscellaneous activities, and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies, both standard and alternative, are presented to get artists’ music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.284 pagesSize: 6.38″ x 9.68″Editor: H. Lee HetheringtonISBN: 0823076881

Watson-Guptill This Business of Music Marketing and Promotion - 2nd Edition Book


Watson-Guptill This Business of Music Marketing and Promotion – 2nd Edition Book


$24.95


The maxim in the music industry has always been “You can’t make it on talent alone,” and with this book, you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply, create a marketing plan, know your audience, be familiar with the laws of commerce, but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.

Watson-Guptill This Business Of Music Marketing & Promotion 2Nd Ed. Book


Watson-Guptill This Business Of Music Marketing & Promotion 2Nd Ed. Book


$24.95


The maxim in the music industry has always been “You can’t make it on talent alone,” and with this book, you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply, create a marketing plan, know your audience, be familiar with the laws of commerce, but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.308 pagesSize: 6.25″ x 9.13″Editor: Tad LathropISBN: 0823077292

Watson-Guptill This Business of Music Marketing & Promotion - 2nd Edition Standard


Watson-Guptill This Business of Music Marketing & Promotion – 2nd Edition Standard


$24.95


308 pages. Size: 6.25" x 9.13". Editor: Tad Lathrop. ISBN: 0823077292.

Alfred Music For Little Mozarts Marketing Kit For Teachers Revised 2Nd Ed.


Alfred Music For Little Mozarts Marketing Kit For Teachers Revised 2Nd Ed.


$13.46


The revised 2nd Edition features a code to a proprietary Music for Little Mozarts website that allows teachers to download graphics to create printed promotional items such as flyers, ads, brochures and birthday cards. Topics include: enrolling and scheduling strategies, tuition and policy guidelines, marketing templates and techniques, classroom management tips, and how to use Classroom Music for Little Mozarts as a feeder program for the piano studio. Includes a full-color poster.

Alfred Music for Little Mozarts Marketing Kit for Teachers Revised 2nd Ed.


Alfred Music for Little Mozarts Marketing Kit for Teachers Revised 2nd Ed.


$13.46


The revised 2nd Edition features a code to a proprietary Music for Little Mozarts website that allows teachers to download graphics to create printed promotional items such as flyers, ads, brochures and birthday cards. Topics include: enrolling and scheduling strategies, tuition and policy guidelines, marketing templates and techniques, classroom management tips, and how to use Classroom Music for Little Mozarts as a feeder program for the piano studio. Includes a full-color poster.

Watson-Guptill This Business of Artist Management - 4th Edition Standard


Watson-Guptill This Business of Artist Management – 4th Edition Standard


$24.95


284 pages. Size: 6.38" x 9.68". Editor: H. Lee Hetherington. ISBN: 0823076881.

Alfred The Musician's Legal Companion (2nd Edition) Book


Alfred The Musician’s Legal Companion (2nd Edition) Book


$26.99


The Musician’s Legal Companion (2nd Edition) gets to the core of the legal issues you need to know about in clear, straightforward language. Here you’ll find explanations of the four main contracts used in the music business: recording artist, songwriter, artist management, and performance. You’ll also discover how to make the relationship with your current or future attorney more fruitful and cost-effective.This new edition includes expanded coverage of topics such as the use of independent producers, 360° agreements, distribution and marketing agreements, how radio and other media fit into an artist’s career, film and television agreements, digital distribution, name and likeness agreements, merchandising agreements, and much, much more.

Alfred The Musician's Legal Companion (2Nd Edition) Book


Alfred The Musician’s Legal Companion (2Nd Edition) Book


$26.99


The Musician’s Legal Companion (2nd Edition) gets to the core of the legal issues you need to know about in clear, straightforward language. Here you’ll find explanations of the four main contracts used in the music business: recording artist, songwriter, artist management, and performance. You’ll also discover how to make the relationship with your current or future attorney more fruitful and cost-effective.This new edition includes expanded coverage of topics such as the use of independent producers, 360 agreements, distribution and marketing agreements, how radio and other media fit into an artist’s career, film and television agreements, digital distribution, name and likeness agreements, merchandising agreements, and much, much more.

Hal Leonard Managing Your Band


Hal Leonard Managing Your Band


$26.96


One of the most comprehensive books available covering publicity, touring, contracts, branding, marketing, trademarks, merchandising and record companies, this latest edition includes new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.Softcover272 pagesSize: 11″ x 8-1/2″Author: Stephen MarconeISBN: 965125041

Schilke B Series Custom Bb Trumpet with Beryllium Bell B2B - Ml Bore M Bell


Schilke B Series Custom Bb Trumpet with Beryllium Bell B2B – Ml Bore M Bell


$2669


Schilke B Series Custom Bb Trumpet with Beryllium Bell B2B – Ml Bore M Bell

B2B: Back to Basics


B2B: Back to Basics


$22.56


By Askell Masson (1953-). For snare drum solo. Advanced. Composed 2010. Duration 6 minutes. Published by Editions BIM

Misery Business


Misery Business


$3.95


By Paramore. For Keyboard; Piano; Voice. This edition: Piano/Vocal/Chords. Artist/Personality; Piano/Vocal/Chords; Sheet; Solo. Original Sheet Music Edition. Pop. Sheet. 10 pages. Published by Alfred Music Publishing

Ode to Joy (Theme from 9th Symphony)


Ode to Joy (Theme from 9th Symphony)


$2.95


By Ludwig van Beethoven (1770-1827). Arranged by Sharon Aaronson. For Piano. Masterworks; Piano Solo; Solo. Alfred Masterwork Edition. Classical; Masterwork; Romantic. SMP Level 4 (Intermediate). Sheet. 4 pages. Published by Alfred Music Publishing

Dr. Axelrod's Atlas of Tropical Freshwater Aquarium Fishes, 9th Edition (992 Pages)


Dr. Axelrod’s Atlas of Tropical Freshwater Aquarium Fishes, 9th Edition (992 Pages)


$99.95


This highly informative book is the biggest and most successful of all books designed to be identification guides to all of the tropical fish species available. Beautifully illustrated with 1,800 full-color photos, this new edition (the ninth) provides basic maintenance information on each species shown, and is fully indexed and cross-referenced by both scientific and common names. It also includes a large section devoted to dealing with aquarium maintenance, plants and fish breeding. This mini-Atlas has as one of its handiest features the use of space-saving symbols in the captions which provide at-a-glance information about feeding habits, aquarium lighting, aquarium setup, reproduction, temperaments and other factors.

It's a Business Doing Pleasure with You


It’s a Business Doing Pleasure with You


$3.95


“By Tim McGraw. By Chad Kroeger, Brett James, and Joey Moi. For Keyboard; Piano; Voice. This edition: Piano/Vocal/Chords. Artist/Personality; Piano/Vocal/Chords; Sheet; Solo. Original Sheet Music Edition. Country. Sheet. 6 pages. Published by Alfred Music Publishing”

Music for Little Mozarts: Marketing Kit for Teachers Revised 2nd Ed.


Music for Little Mozarts: Marketing Kit for Teachers Revised 2nd Ed.


$14.95


By Christine H. Barden and Gayle Kowalchyk. For Piano. This edition: Revised 2nd. Method/Instruction; Piano – Music for Little Mozarts; Posters/Charts. Music for Little Mozarts. Children. Kit. Published by Alfred Music Publishing

Hal Leonard Craft And Business Of Songwriting


Hal Leonard Craft And Business Of Songwriting


$20.69


In this comprehensive guide, music industry consultant John Braheny teaches you the craft of songwriting and then goes behind the scenes of the music business to unearth insider secrets that will make your songs stand out. With plenty of exercises and anecdotes, you’ll learn to: develop a songwriter’s consciousness for picking out original ideas; collaborate effectively with co-writers; break into writing for film, TV, children’s music and commercials; effectively use the internet for PR, networking and pitching songs; understand the business of demos and contracts. This third edition covers online digital song distribution, podcasting, home recording technology, production music libraries, web hosting services and more!

Business Card Gift Box


Business Card Gift Box


$2


Make your card stand out by including a gift of premium SQUARES chocolates. Each holder fits a standard size business card or custom imprinted card. This box includes two SQUARES chocolates in solid Milk Dark 60% Cacao.The perfect premium gift for corporate giveaways, sales reps and promotional projects.Please note: Customization available on orders of 100 or more. Please contact Customer Service for assistance at 888.402.6262.

9th Chrysali


9th Chrysali


$13.99


Krysalisound (Italy):4

9th & Russell


9th & Russell


$12.99


Cd Baby:50143742

Mastering the Guitar Class Method Level 1


Mastering the Guitar Class Method Level 1


$14.99


“(9th Grade & Higher Edition). By William Bay and Mike Christiansen. For Guitar (All). Methods. Mastering Guitar. All Styles. Beginning. Book. 136 pages. Published by Mel Bay Publications, Inc”

Thank You for Your Business Folio Gift Box with SQUARES Chocolates


Thank You for Your Business Folio Gift Box with SQUARES Chocolates


$6.5


Sure to be appreciated and remembered, this handsome, gold-foiled gift box filled with Ghirardelli SQUARES chocolates is the perfect way to thank clients and business associates for their support.

The Misfits Horror Business Sticker


The Misfits Horror Business Sticker


$4.99


HORROR BUSINESS – STICKER

Hal Leonard Mobile DJ Handbook


Hal Leonard Mobile DJ Handbook


$19.79


Here is the revised edition of the world’s bestselling disc jockey book, which has helped many thousands of mobiles to build their business and incomes. Thoroughly updated, this new volume covers the nuts-and-bolts issues that so often evade newcomers, and is a vital reference for experienced pros. Topics covered include: new equipment, technology, performance, professionalism, sales and marketing, clients and employees, dances and games, booking opportunities, tips from top DJ business owners and more, plus sample contracts, forms and brochures. The Mobile DJ Handbook walks you through the process of starting, developing and expanding a lucrative mobile music service.238 pagesSize: 9-1/4″ x 6″Author: Stacy ZemonISBN: 240804899

Watson-Guptill What They'll Never Tell You About the Music Biz


Watson-Guptill What They’ll Never Tell You About the Music Biz


$21.95


Learn about what most savvy music executives already know, and hope that readers never find out! This insider’s guide discloses the hidden dynamics and often unfortunate consequences of what really happens when a deal is prepared, contracts are signed, and promises are made, and alerts musicians, attorneys, songwriters, and anyone else interested in the music business to the potent dangers lurking beneath the surface of this incredibly competitive industry. Twenty chapters cover virtually every aspect of the music industry, including recording agreements, record royalties, artistic management, music publishing, music marketing and promotion, merchandising, copyright infringement, and the international music business scene. What’s more, the information in this invaluable reference is all explained clearly and concisely with no legal jargon. For anyone involved in the music business, here is your source of inside information!292 pagesSize: 6.13″ x 9.50″Editor: Peter M. ThallISBN: 0823084396

No Business


No Business


$16.49


Seeland Records:25

Hal Leonard Mobile Dj Handbook


Hal Leonard Mobile Dj Handbook


$19.79


Here is the revised edition of the world’s bestselling disc jockey book, which has helped many thousands of mobiles to build their business and incomes. Thoroughly updated, this new volume covers the nuts-and-bolts issues that so often evade newcomers, and is a vital reference for experienced pros. Topics covered include: new equipment, technology, performance, professionalism, sales and marketing, clients and employees, dances and games, booking opportunities, tips from top DJ business owners and more, plus sample contracts, forms and brochures. The Mobile DJ Handbook walks you through the process of starting, developing and expanding a lucrative mobile music service.238 pagesSize: 9-1/4″ x 6″Author: Stacy ZemonISBN: 240804899

The Misfits Horror Business Button


The Misfits Horror Business Button


$2.99


THE MISFITS HORROR BUSINESS BUTTON – ONE INCH

Watson-Guptill What They'll Never Tell You About The Music Biz


Watson-Guptill What They’ll Never Tell You About The Music Biz


$21.95


Learn about what most savvy music executives already know, and hope that readers never find out! This insider’s guide discloses the hidden dynamics and often unfortunate consequences of what really happens when a deal is prepared, contracts are signed, and promises are made, and alerts musicians, attorneys, songwriters, and anyone else interested in the music business to the potent dangers lurking beneath the surface of this incredibly competitive industry. Twenty chapters cover virtually every aspect of the music industry, including recording agreements, record royalties, artistic management, music publishing, music marketing and promotion, merchandising, copyright infringement, and the international music business scene. What’s more, the information in this invaluable reference is all explained clearly and concisely with no legal jargon. For anyone involved in the music business, here is your source of inside information!292 pagesSize: 6.13″ x 9.50″Editor: Peter M. ThallISBN: 0823084396

Music Accessories Cable Management Kit


Music Accessories Cable Management Kit


$32.75


Music Accessories Cable Management Kit

Watson-Guptill The Real Deal - How to Get Signed to a Record Label Book


Watson-Guptill The Real Deal – How to Get Signed to a Record Label Book


$19.95


Revised and completely updated edition of the industry classic! The Real Deal is the only music business reference source that offers specific advice to musicians on getting that all-important record deal. Included in this thoroughly revised and updated second edition are all the business necessities, creative aspects, and marketing strategies needed for musicians to survive and thrive in the music industry. Readers learn step-by-step how to prepare a presentation package and reach the right person at the record labels, and discover dozens of no-fail procedures and time-tested techniques for making it in this incredibly competitive business. This exciting expanded edition features expert advice from dozens of successful managers, record producers, recording artists, and publicists, as well as three brand new chapters: “Taking Care of Business,” “Making Money Promoting Your Talent,” and “Using Your Songwriting Talents.” Also included is thorough, up-to-the-minute information on using the Internet and getting signed overseas, as well as two completely revised and updated appendices providing information on books, conferences, and other resources. For any musician playing popular music, this is the definitive guide to winning a recording contract!268 pagesSize: 6″ x 9″Editor: Daylie Deanna SchwartzISBN: 0823084051

The Misfits Horror Business Trucker Cap


The Misfits Horror Business Trucker Cap


$22.99


THE MISFITS HORROR BUSINESS TRUCKER CAP

Hal Leonard 2008 Musician's Atlas


Hal Leonard 2008 Musician’s Atlas


$49.95


The Hal Leonard 2008 Musician’s Atlas is an indispensable directory for music business professionals. The Atlas is completely updated for 2008, with more than 15,000 U.S. and international contacts in more than 28 categories. These include club talent buyers, college and festival bookers, commercial and college radio programmers, promoters and publicists, film and TV music supervisors, distributors, marketing services, and other essential contacts. Highlights of this 10th edition include more than 800 new performance opportunities, song contests, CD compilation contacts, and e-commerce services.


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